We are here to make your parenting life a joyful one.

Our Brand

We create premium kids products.

YURICA is a homegrown Singaporean company, founded in 2017.

Through all the products meticulously created, we hope to provide parents the necessary tools to tackle the obstacles ahead this challenging journey, known as parenting.

Our Mission

We are committed to make parenting a much more joyful experience.

Without the problems that parents experience every single day, you can now focus on the things which truly matter, such as enjoying quality time with your children with complete peace of mind.

Parenting can be hard, but it doesn't always have to be so!

Our Story

Parenting is one of life's most challenging journeys.

As parents ourselves, we invariably go through all the ups and downs that come with this roller-coaster ride of experiences and emotions. There are days which make us feel on top of the world, and there are days which make us wonder if we can ever get through them in one piece.

We empathise fully whenever we meet parents who seem to struggle with the same parenting journey as us.

Here's to a fulfilling journey ahead!